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New: AI agents now qualify, answer and route your WhatsApp leads around the clock.See how it works.

Parlo
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Pricing

Simple plans that grow with you

Every plan includes unlimited agents and a 14-day free trial. No credit card required. Prices in INR, excluding GST.

Starter

For new businesses getting started on WhatsApp

₹1,039/month

₹12,468 billed yearly

You save ₹3,120

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  • Shared team inbox with unlimited agents
  • Welcome, away & delayed-response messages
  • One-time & bulk broadcast campaigns
  • Click-to-WhatsApp ad launcher
  • WhatsApp forms
  • Shopify order notifications
Most popular

Growth

For growing teams that sell and support on WhatsApp

₹2,239/month

₹26,868 billed yearly

You save ₹6,720

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  • Everything in Starter
  • WhatsApp + Instagram shared inbox
  • Catalog, cart & native payments
  • Ongoing, event-triggered campaigns
  • Linear chatbots & AnswerBot
  • Public APIs & webhooks
  • Sales CRM pipelines
  • Conversation & agent analytics

Advanced

For teams running automation at scale

₹3,039/month

₹36,468 billed yearly

You save ₹9,120

Start free trial
  • Everything in Growth
  • Branching chatbots with API calls
  • Auto-assignment with load balancing
  • Agent teams & routing rules
  • Campaign fallbacks
  • Incoming message webhooks

Enterprise

For high-volume brands with custom needs

Custom

Volume-based pricing and contracts

Contact sales
  • Everything in Advanced
  • No markup on message charges
  • Higher rate limits & faster campaigns
  • RCS channel
  • Dedicated account manager
  • SSO & custom contracts

AI agent add-on

Add-on

AI agents that answer and qualify, day and night

Train an agent on your website, documents and FAQs. It answers questions, captures lead details and hands the conversation to your team with a summary. Available on Growth and above.

  • 100 AI replies included
  • ₹0.50 per additional reply
  • Cancel any time

₹2,499/month

Try AI agents free

WhatsApp message charges

Pay only for the messages you send

Meta charges per delivered template message based on its category. Higher plans get lower rates.

WhatsApp per-message rates in INR for India by template category and plan
Message categoryStarterGrowthAdvancedEnterprise
MarketingOffers, announcements, re-engagement and abandoned-cart reminders.₹0.97₹0.958₹0.949₹0.882
UtilityOrder, delivery, booking and account updates the customer expects.₹0.16₹0.15₹0.14₹0.125
AuthenticationOne-time passcodes for login and verification.₹0.129₹0.128₹0.127₹0.125
ServiceFree-form replies inside the 24-hour customer service window.FreeFreeFreeFree

Rates are per delivered template message to Indian (+91) numbers, in INR excluding GST. Service conversations, meaning your replies inside the 24-hour customer service window, are free. For other destination countries Meta's published rates for that country apply. Charges are deducted from your prepaid wallet.

Compare plans

Every feature, side by side

Feature comparison across Parlo plans
FeaturesStarterGrowthMost popularAdvancedEnterprise
Inbox
Shared WhatsApp team inbox
Unlimited agents
Welcome & away messages
Instagram DMs in the inbox
Auto-assignment & load balancing
Agent teams & routing rules
Conversation & agent analytics
Custom contact fields152530Unlimited
Contact tags153045Unlimited
Campaigns
One-time & bulk broadcasts
Ongoing, event-triggered campaigns
Campaign fallbacks
Click-to-WhatsApp ad launcher
Campaign send speed600 msgs/min1,200 msgs/min3,000 msgs/min10,000 msgs/min
RCS messaging
Automation
WhatsApp forms
Linear chatbots
Branching chatbots
API calls inside chatbots
AnswerBot FAQ replies
AI agentsAdd-on
Chatbot flows10UnlimitedUnlimited
Custom events57Unlimited
Commerce
Product catalog & in-chat cart
Native WhatsApp payments
Sales CRM pipelines
Developer
Public REST API
Webhooks
API rate limit120 req/min300 req/min1,200 req/min
Support
Email & chat support
Guided onboarding
Dedicated account manager

Pricing FAQ

Billing questions, answered

Need a custom quote for high volumes or several numbers?

Talk to sales

You get the full product on the plan you choose, so you can connect your number, import contacts, build chatbots and run real campaigns. No credit card is needed to start.

Meta charges for each delivered template message based on its category and the recipient's country. We bill these from a prepaid wallet at the per-message rates shown above. Replies inside the 24-hour customer service window are free.

No. Every plan includes unlimited agents in the shared team inbox, so you can add your whole team without doing seat maths.

Yes. You can upgrade at any time from your billing settings. Downgrades and billing-cycle changes take effect from your next billing period.

Plan prices and message rates are shown in INR and exclude GST, which is added to your invoice at the applicable rate.

The add-on costs ₹2,499 per month, includes 100 AI-generated replies, and each additional reply is billed at ₹0.50. You can switch it off whenever you like.

Pick a plan and billing cycle to keep going. If you don't, your workspace is paused, not deleted, so you can come back to your contacts and chatbots later.

Try Parlo free for 14 days

Connect your number, import your contacts and send your first message in an afternoon.

14-day free trial · No credit card required