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New: AI agents now qualify, answer and route your WhatsApp leads around the clock.See how it works.

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Click-to-WhatsApp ads

Turn ad clicks into WhatsApp conversations

Run Facebook and Instagram ads that open a chat with your business. Greet every lead with an automated flow and see which ads bring in conversations and revenue.

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  • 14-day free trial
  • No credit card required

  • Ads that start chats

    Create and track Meta ads whose button opens a WhatsApp conversation with your business.

  • Instant first reply

    Greet each lead with an automated flow that asks the right questions before an agent steps in.

  • Attribution by ad

    See leads, conversations and revenue for each ad, so budget goes to the ads that work.

Ad setup

Create and track ads from one place

Set up Click-to-WhatsApp ads for Facebook and Instagram and follow their performance next to the conversations they produce.

  • Facebook and Instagram placements
  • Prefilled message to start the chat
  • Ad performance next to chat outcomes

Lead response

Greet every ad lead automatically

Attach an auto-reply flow to each ad so new leads get an immediate answer, share what they need and land with the right agent.

  • A different flow for each ad
  • Qualifying answers saved to the contact
  • Handoff to sales during business hours
  • Leads tagged with their source ad

Attribution

Know which ads bring in revenue

Each lead is tied to the ad that started the chat, so you can follow it to an order or a won deal. Under Meta's current pricing, replying within 24 hours opens a 72-hour free messaging window.

  • Leads and conversations per ad
  • Revenue attributed to the source ad
  • Free entry-point window under Meta's current pricing
  • Exports for your media team

How it works

Get started with Click-to-WhatsApp Ads

  1. Connect your ad account

    Link your Meta ad account and WhatsApp number to Parlo.

  2. Create the ad

    Choose the creative, the audience and the message customers send when they tap.

  3. Attach a flow

    Pick the auto-reply flow that greets and qualifies each new lead.

  4. Track results

    Follow leads, conversations and revenue back to each ad.

FAQ

Click-to-WhatsApp Ads questions

It is a Facebook or Instagram ad whose button opens a WhatsApp chat with your business instead of a website, so the lead starts a conversation right away.

Under Meta's current pricing, when a customer messages you from a Click-to-WhatsApp ad and you reply within 24 hours, messages in the following 72-hour window are free. Meta can change its pricing, so check the latest terms.

Yes. Leads are linked to the ad that started the chat, so orders and deal values recorded later are attributed back to that ad.

A Meta ad account owned by the same business as your WhatsApp number. Once both are connected, you can create and track ads from Parlo.

Keep exploring

Works even better together

Try Click-to-WhatsApp Ads free for 14 days

Connect your number, import your contacts and send your first message in an afternoon.

14-day free trial · No credit card required