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WhatsApp commerce

Sell from your catalog inside WhatsApp

Show products, take orders and collect payment without sending customers to another app. Sync your catalog from Shopify or WooCommerce and keep buyers updated from order to delivery.

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  • 14-day free trial
  • No credit card required

  • Catalog in chat

    Sync products from Shopify or WooCommerce, or add them manually, and share them as multi-product messages.

  • Pay without leaving

    Collect payment with native WhatsApp payments or payment links, including UPI through Razorpay.

  • Updates after checkout

    Send order confirmation, shipping and delivery messages automatically as order status changes.

Catalog and cart

Browse, add to cart and order in one chat

Share single products or multi-product messages for a collection. Customers browse, build a cart and send the order without leaving the conversation.

  • Catalog sync from Shopify and WooCommerce
  • Manual product entry for any store
  • Multi-product messages for collections and offers
  • In-chat cart with order summary

Payments and updates

Take payment and keep buyers informed

Send a payment link or use native WhatsApp payments, including UPI via Razorpay. After checkout, confirmation, shipping and delivery messages go out as the order moves.

  • Native payments and payment links
  • UPI payments through Razorpay
  • Order confirmation, shipping and delivery alerts
  • Triggered by your store's order status

Recovery

Recover carts and convert COD orders

Remind shoppers about items they left behind with a link back to their cart. For cash-on-delivery orders, send a nudge to pay online before dispatch.

  • Abandoned-cart reminders with a cart link
  • Reminders timed after the cart is left
  • COD-to-prepaid nudges with a payment link
  • Recovered revenue tracked in Analytics

How it works

Get started with WhatsApp Commerce

  1. Connect your store

    Sync your catalog from Shopify or WooCommerce, or add products by hand.

  2. Set up payments

    Connect Razorpay for UPI and payment links, or enable native WhatsApp payments where available.

  3. Switch on notifications

    Choose which order, shipping and cart events should send a WhatsApp message.

  4. Sell in chat

    Share products in conversations, campaigns and chatbot flows.

FAQ

WhatsApp Commerce questions

You can sync products from Shopify and WooCommerce, or add and manage products manually in Parlo.

Through native WhatsApp payments where available, or through a payment link. In India, UPI payments are supported through Razorpay.

It is an automated message sent after a cash-on-delivery order, offering the customer a link to pay online instead. Prepaid orders are less likely to be refused at the door.

Yes. When your connected store reports an abandoned checkout, Parlo can send an approved template reminder with a link back to the cart.

Keep exploring

Works even better together

Try WhatsApp Commerce free for 14 days

Connect your number, import your contacts and send your first message in an afternoon.

14-day free trial · No credit card required