Skip to content

New: AI agents now qualify, answer and route your WhatsApp leads around the clock.See how it works.

Parlo
Start free trial

Broadcast campaigns

Send WhatsApp campaigns to the right audience

Reach opted-in customers with approved templates that carry images, buttons and personal details. Send once or trigger campaigns from events, then see who read, clicked and replied.

Start free trialBook a demo
  • 14-day free trial
  • No credit card required

  • Precise segments

    Build audiences from tags, contact attributes and events, or import a CSV for a one-off list.

  • One-time or ongoing

    Schedule a single send, or keep a campaign running that fires whenever a customer event occurs.

  • Results per campaign

    Track delivered, read, clicked and replied for each campaign, then retarget the people who didn't act.

Audience

Build segments from what you already know

Filter contacts by tags, attributes such as city or plan, and events like a recent purchase. Bring in new lists by CSV and map each column to a contact field.

  • Filter by tags and custom attributes
  • Target contacts by events such as orders or sign-ups
  • CSV import with column mapping
  • Save segments to reuse across campaigns

Template messages

Rich messages with media, buttons and names

Use Meta-approved templates with an image, video or document header, personalised variables and quick-reply or link buttons.

  • Image, video and document headers
  • Variables filled from contact attributes
  • Quick-reply and call-to-action buttons
  • Only approved templates can be sent

Delivery and follow-up

Follow up with people who didn't respond

Schedule sends for a set date and time, pace delivery within your WhatsApp messaging limit, and retry failed messages automatically. Then resend to contacts who didn't read or click.

  • Scheduled sends for a specific date and time
  • Rate-limited sending within your messaging limit
  • Automatic retries and fallbacks for failed messages
  • Retarget non-readers and non-clickers

How it works

Get started with Broadcast Campaigns

  1. Choose your audience

    Pick a saved segment, filter by tags and events, or upload a CSV.

  2. Pick a template

    Select an approved template and map its variables to contact fields.

  3. Schedule or trigger

    Send now, schedule for later, or set the campaign to fire on an event like a new order.

  4. Measure and retarget

    Review delivery, read, click and reply rates, then follow up with those who didn't act.

FAQ

Broadcast Campaigns questions

Yes. WhatsApp requires business-initiated messages to use templates approved by Meta. Parlo sends broadcasts only with approved templates.

An ongoing campaign sends a template automatically when a contact event happens, such as a new sign-up or a placed order, instead of going out once to a fixed list.

Meta sets your sending limit based on your account's quality and history. Parlo paces delivery so campaigns stay within it.

Yes. Upload a CSV, map its columns to contact fields and use the list as a campaign audience. Make sure every contact has opted in to hear from you on WhatsApp.

Keep exploring

Works even better together

Try Broadcast Campaigns free for 14 days

Connect your number, import your contacts and send your first message in an afternoon.

14-day free trial · No credit card required